Author Archives: Todd Barrs

Be Careful Using Google Analytics to Manage Your Adwords Remarketing Lists

You’re likely are aware of the recent Google Adwords (AW) remarketing code updates, which are a great new way to manage remarketing segment lists. One of the biggest benefits with this update is the ability to use Google Analytics (GA) … Continue reading

Posted in Adwords, Analytics | Tagged , , | Comments Off on Be Careful Using Google Analytics to Manage Your Adwords Remarketing Lists

Fundamental Website Visitor Behavior Principles

Use of Visual Elements vs. Text to Drive Engagement, Then Action: The goals of any web page are to engage and elicit action from a visitor (in that order). It is a common misnomer that people do not read web … Continue reading

Posted in Website Conversion Basics | Comments Off on Fundamental Website Visitor Behavior Principles